Jane Iredale

It’s funny how things work out isn’t it?

I was just about to post some information about Julien Macdonald’s range of glasses for Vision Express, when I read another article about Julien’s use of fur in his designs. In fact, he is reported to have said “People who don’t like fur can piss off. I love fur. It’s a beautiful natural product from animals.”

PETA poster

With this in mind, I have decided to let you know about Jane Iredale instead.

Jane Iredale is a deluxe mineral makeup line known for high quality products, which are kind to the skin. The cosmetics company recently ‘put compassion ahead of profits’ by publicly refusing to sell its products in China, where cosmetics companies are said to be required to have their products dripped into rabbits’ eyes and force-fed to animals.

For this bold move, PETA’s US affiliate is presenting Jane Iredale, which is based in Massachusetts, with its Courage in Commerce Award.

The mineral makeup line joins a growing list of beauty-industry leaders – including Urban Decay, Paul Mitchell Systems, The Body Shop, Aveda, Jack Black and NYX Cosmetics (a personal fav!) – that have, after talking with PETA US, refused to sell products in China as long as tests on animals are required there.

happy bunny

(Happy Bunny)

“Jane Iredale’s refusal to sell in the huge Chinese market is right in line with its reputation for cruelty-free, all-natural cosmetics that are as kind to animals as they are to consumers’ skin”, says PETA Director Mimi Bekhechi. “The company’s decision helps send a strong message to the worldwide beauty industry that poisoning and killing animals for archaic cosmetics tests is never acceptable.”

For more information on the use of animals in experiments, please visit PETA.org.uk.