Behind the Scenes: A fabulous UK launch for SABON
Last week, London’s beauty press and celebrity VIPs gathered together to celebrate the UK launch of beauty brand, SABON.
This is the brand’s first UK store (in Neal Street, Covent Garden) and the launch saw a wealth of celebrity guests including Donna Air, Tiphaine de Lussy, Gemma Whelan, Camilla Rutherford and Olivia Inge.
The customary wishing well – a focal point of every store – had guests gathering around, whilst celebrities got involved and had full SABON hand treatments.
It was a fabulous night with champagne and canapés galore – white, dark and milk chocolate dipped strawberries and personalised cupcakes by Sweet Couture!
*Sabon are a luxury body and bath fragrance brand. There are 130 Sabon stores worldwide in over 12 countries including 17 in New York.
38 Neal Street